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    UBUNTU: A unifying philosophy



    Ubuntu is a philosophy from Africa that emphasises “being human through other people.” The phrase “I am because of who we all are” expresses it succinctly. It is about bonding with others. Ubuntu is derived from the African languages Nguni and Bantu. The word represents humanity in the Zulu language of South Africa. This meaning can also be found in other languages. The word unhu means the same thing in Shona, a Zimbabwean language. As a philosophy, it is attributed to African blacks, particularly those from Sub-Saharan Africa.


    Advantages of Ubuntu

    Individual social work aims to restore function to the lives of dysfunctional people. Several tenets of Ubuntu support the accomplishment of social case work. In gerontology, it is the responsibility of children to care for elderly members of the family in African settings. A child with unhu looks after their family, whether they are close or distant. In Shona, the phrases kukura kurerwa and chirere chichazokurerawo proclaim that everyone grows up as a result of the efforts of others, and that everyone should contribute to the development of others in the same way. A person with unhu respects elders in particular. In Botswana, this value is emphasised.

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    Social work with groups employs the group as a strategy for resolving social problems. Groups are an important part of African society. The ubuntu spirit is what holds groups together. However, group work in social work is intended to bring people from diverse backgrounds together to solve problems through group processes. This appears strange in an African context because most problems are resolved within the family rather than with aliens.


    It takes a village to raise a child in Africa, or as the Malawians say, mwana wa mnzako ngwako yemwe, ukachenjera manja udya naye. There is a strong emphasis on community. Ubuntu is more relevant in the context of community-based social work. Unhu suggests that the community exists as a whole.

    Cooperation and collaboration are key principles in community work. In Zimbabwe, and possibly elsewhere in Africa, the concept of zunderamambo is based on Ubuntu values. The concept entails community members cooperating to grow food that is stored by the king for distribution to those in need.


    Tenets of Ubuntu

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    We must treat each other equally because we are all of the same species. The ability to treat others well demonstrates your humanity, particularly toward the vulnerable. Cannot elevate oneself above others because of minor differences or act in a way that is harmful to another.


    Empathy and Compassion: Individuals must be considerate, empathetic, and compassionate to others in order to uphold the equality tenet. Individuals must maintain a positive attitude toward others and act in a way that is sensitive, generous, and beneficial to all.

    Professor Lovemore Mbigi, an African management author, argued in his book Ubuntu, The African Dream in Management that service quality is determined not only by what we do for the client but also by the spirit in which we provide the service. Mbigi went on to investigate the use of Ubuntu in affirmative action and marketing management. Ubuntu represents the essentialist perspective of African culture in African management, a homogenising concept that binds Africans together. Mbigi and Maree (1997) argued that Africa must draw on indigenous cultural practices to improve management, effect transformation, and increase competitiveness. They observed that some Ubuntu values, such as collectivity, solidarity, acceptance, dignity, and hospitality, are critical to managerial success.

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    Criticism against Ubuntu

    One of the main criticisms of Ubuntu is that it prioritises the collective over the individual. The issue with this is that it appears to compel a sense of community at the expense of an individual’s well-being. This can create an environment in which people perceive a restriction on their personal freedom and feel obligated to be loyal to the group without questioning much of the group’s authoritative powers or changes.



    You could also argue that Ubuntu is not best suited for businesses because they tend to pursue profit maximisation strategies, which usually entail cutting costs wherever possible and exploiting workers, both of which are obviously contrary to the meaning of Ubuntu.



    Mugumbate, J. and Nyanguru, A (2013) Exploring African Philosophy: The Value of Ubuntu in Social Work. Zimbabwe: Bindura University of Science Education


    FSG Journal (2018) Ubuntu: Vague Philosophy or Valuable Concept?


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    1. DavidBem

      December 25, 2022 at 2:39 pm

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    Three Best Electrical Wires and Cables in Nigeria 2024



    Cables come in different materials, casing, and sizes to accommodate different electrical loads and different conditions in which they’ll be used. While they can be made of aluminium or other materials, most electrical wires are copper.

    Safety is the most important factor to consider when choosing an electrical cable. Because cables are the primary carrier of electricity in your home, you need to make sure every aspect of safety is taken into account. Electric wires are designed to withstand constant electrical current, which means they won’t cause a fire in the event of an accident/short circuit.

    Power cables and wires are one of the most common causes of electrical failure. People often overlook the importance of this material. A good power cable must perform better in the event of electrical failure, overload or sudden electrical spikes. It should also be fire-retardant in the event of any danger.  We have put together the best 4 electrical wires in Nigeria for 2024.

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    Nigeria is home to a wide variety of wire and cable brands, most of which are produced in the country. We have compiled a list of the best wire and cable brands to help you find the right one for your needs.

    1. Zobis Cables & Wires is a leading brand of electrical cables. It specializes in the development and deployment of advanced house-wiring and industrial cables to meet the needs of energy and industrial companies. Their range of technologies and solutions are revolutionizing the way the industry operates today and into the future. They guarantee safety through quality and technology, and their cables are designed to withstand extreme conditions.

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    2. Cutix wires and cables represent a pinnacle in electrical engineering, tailored for both advanced house-wiring and industrial applications. They cater to energy and industrial sectors seeking heightened efficiency, reliability, and safety in their operations. With a versatile range of technologies and solutions, Cutix is reshaping the industry landscape, guaranteeing safety through top-notch quality and innovative technology. Designed to thrive in harsh conditions, these cables epitomize durability and resilience.

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    3. Coleman wires and cables stand out as the premier choice for electricity distribution across Nigeria. At Coleman Wires and Cables, we prioritize excellence in manufacturing, dedicated to producing wires and cables that consistently surpass our customers’ needs. Our commitment extends to aligning with key stakeholders and adhering to ISO 9001:2015 standards, ensuring our products consistently deliver the highest quality possible.


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    10 things you should know about Sisi Quadri



    1. The late Quadri Oyebamiji was well-known as Sisi Quadri in Yoruba films.
    2. He was born December 26, 1979, in Iwo, Osun State, Nigeria.
    3. He attended primary and high school in Ore, Ondo State.

    4. Before becoming a celebrity in the entertainment industry, Quadri was a Muslim, a skilled makeup artist, and a fashion designer.
    5. He began acting in 2002 with the film ‘Koto Aye,’ directed by the late Alhaji Ajileye.
    6. Sisi Quadri, who was well-known for his humorous personality and consistently played roles recognized for their keen wit and mocking.
    7. In addition to performing, he worked as an entertainer and comedian.

    8. He appeared in several Yoruba films and even invested in a tailoring company. Quadri was also sought after as a Master of Ceremony (MC) at parties.
    9. Sisi Quadri’s personal life revolved around his family.
    10. He was married with four children: three sons and one daughter.

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    Boosting Business Productivity and Profitability with Advanced CRM Software Development



    In today’s competitive business landscape, organizations strive to enhance their productivity and profitability through the efficient utilization of cutting-edge technology. One such transformative tool is Customer Relationship Management (CRM) software. By investing in advanced CRM software development, businesses can streamline their operations, improve collaboration, and ultimately boost productivity and profitability.

    Streamlined Communication and Collaboration

    One of the key benefits of advanced CRM systems is the facilitation of seamless communication and collaboration within an organization. By centralizing customer data, communication history, and transaction details, teams can access real-time information, reducing the need for multiple touchpoints. This fosters efficient collaboration, ensuring that everyone is on the same page and working towards common goals. With improved communication and collaboration, productivity is enhanced, leading to increased profitability.

    Enhanced Customer Insights

    Understanding customer needs and preferences is essential for delivering personalized experiences and building long-lasting relationships. Advanced CRM software goes beyond basic data storage, offering sophisticated analytics tools. By harnessing data analytics, businesses can gain valuable insights into customer behavior, enabling targeted marketing strategies and personalized engagement. This deep understanding of customers not only enhances satisfaction but also increases the likelihood of repeat business, driving overall profitability.

    Automation for Efficiency

    Automation is a cornerstone of advanced CRM systems. By automating routine tasks such as data entry, lead nurturing, and follow-ups, businesses can significantly reduce manual effort and minimize human error. This not only frees up valuable time for employees but also ensures that critical processes are executed consistently. Improved efficiency translates directly to increased productivity and, consequently, higher profitability.

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    Seamless Integration with Other Tools

    An advanced CRM system seamlessly integrates with other business tools and applications, creating a unified ecosystem. Whether it’s integrating with marketing automation platforms, e-commerce systems, or project management tools, a well-developed CRM system ensures a smooth flow of information across all departments. This integration eliminates data silos, enhances overall business efficiency, and allows for better collaboration between teams.


    Real-Time Analytics for Informed Decision-Making

    Timely and informed decision-making is crucial for business success. Advanced CRM software provides real-time analytics and reporting, allowing stakeholders to make data-driven decisions. Whether it’s identifying sales trends, assessing marketing campaign performance, or tracking customer satisfaction metrics, having access to up-to-date information empowers businesses to adapt quickly and stay ahead of the competition. Informed decision-making based on real-time analytics leads to increased productivity and profitability. Find more here

    Customization for Specific Business Needs

    Every business has unique requirements and processes. Advanced CRM software development allows for customization to meet specific business needs. Whether it’s creating custom workflows, adding industry-specific features, or integrating with existing systems, a tailored CRM solution ensures that the software aligns perfectly with the organization’s goals and processes. Customization maximizes productivity by providing a solution that is specifically designed to address the challenges and requirements of the business.

    Mobile Access for Remote Productivity

    In today’s mobile-centric world, remote work has become increasingly prevalent. Advanced CRM software development includes mobile access, allowing employees to access critical information and perform tasks on the go. Whether it’s updating customer details, reviewing sales pipelines, or responding to leads, mobile access to CRM systems ensures that productivity is not hindered by physical location. This flexibility enables businesses to maintain productivity and profitability, even in remote work environments.

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    Training and Support for Optimal Utilization

    To fully leverage the benefits of advanced CRM software, organizations should invest in training and support for their employees. Proper training ensures that employees understand the features and functionalities of the CRM system, enabling them to utilize it to its full potential. Ongoing support and guidance from CRM experts can help businesses overcome any challenges and optimize their usage of the software. By providing the necessary training and support, organizations can maximize productivity and profitability.

    Data Security and Privacy Measures

    With the increasing importance of data protection and privacy, advanced CRM software development prioritizes robust security measures. CRM systems employ encryption, access controls, and regular backups to safeguard customer data and sensitive business information. Compliance with data protection regulations, such as GDPR or CCPA, demonstrates a commitment to data security and builds trust with customers. By ensuring the security and privacy of data, businesses can focus on productivity and profitability without compromising sensitive information.


    Scalability for Future Growth

    As businesses grow, their needs and requirements evolve. Advanced CRM software is designed to scale alongside the organization, accommodating increased data volume and user demand. Scalability allows businesses to continue utilizing their CRM system efficiently, even as customer bases expand and operations become more complex. By investing in a scalable CRM solution, organizations can ensure long-term productivity and profitability, without the need for a complete system overhaul.

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    Integration with AI and Automation Technologies

    The integration of AI and automation technologies with advanced CRM software opens up new possibilities for productivity and profitability. AI-powered chatbots can handle customer inquiries, freeing up human resources to focus on more complex tasks. Automated workflows and predictive analytics can identify patterns and opportunities, optimizing sales and marketing efforts. By harnessing the power of AI and automation, businesses can achieve higher levels of productivity and profitability.


    In conclusion, investing in advanced CRM software development is a strategic move for optimizing business processes, improving collaboration, and ultimately boosting productivity and profitability. With streamlined communication, enhanced customer insights, automation, seamless integration with other tools, real-time analytics, customization, mobile access, training and support, data security measures, scalability, and integration with AI and automation technologies, businesses can unlock new levels of efficiency and profitability. Embracing the power of advanced CRM solutions allows organizations to thrive in today’s dynamic and competitive market, achieving sustained growth and success.

    Remember, the success of CRM software lies in its implementation and utilization, so choose a reputable CRM software provider that understands your business needs and offers comprehensive support throughout your CRM journey.

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